I’ve suggested before that succeeding with content marketing is not necessarily easy – especially as more and more people jump on the bandwagon. One key to making it work is to create truly useful content, and for my money, that usually means educational content. To help give you a leg up on doing just that, […]
Marketing
The Content Marketing Danger Zone – and How to Manage It
Concepts like “content marketing” and “curation” are finally going mainstream – which means it’s time to beware. In this post, I explore why content marketing should be a key part of your marketing mix, but also how it can lead you down the road to mediocrity and under-performance if you aren’t careful. Then I discuss […]
Back of Envelope Market Assessment with Search
I think one skill entrepreneurial thinkers at any level of any organization need to have is an ability to get a quick read on the markets they are serving or aim to serve. I’ve written before about rapid market research tools, but in the latest episode of the Learning Revolution podcast I highlight a very […]
3 Key Tools for Rapid Market Research & Monitoring
No matter how you serve your particular market – whether with education and knowledge products, as most of my clients do, or with more tangible offerings – it has never been more important to stay on top of trends that could impact your business. These might include innovations, competitor moves, or emerging customer needs. Whatever […]
7 Sales & Marketing Links You Don’t Want to Leave Unclicked
Collecting links and filing them away in my e-mail box, or Twitter stream, or Delicious account is one of the key ways I find ideas and build knowledge in topic areas that interest me. I’m a bit of a hoarder, though – I don’t tend to share the link love as actively as I might. […]
The White Magic of Listening to Your Market
Stop jabbering like a magpie. Notice what’s actually happening, not just what you think is happening or wish were happening. Look and listen. – Epictetus A while back a friend gave me a copy of Brian Tracy’s book on advanced selling principles. I found the book relatively useful overall, but one thing about it that […]