I’ve suggested before that succeeding with content marketing is not necessarily easy – especially as more and more people jump on the bandwagon. One key to making it work is to create truly useful content, and for my money, that usually means educational content. To help give you a leg up on doing just that, […]
Concepts like “content marketing” and “curation” are finally going mainstream – which means it’s time to beware. In this post, I explore why content marketing should be a key part of your marketing mix, but also how it can lead you down the road to mediocrity and under-performance if you aren’t careful. Then I discuss […]
I’ve been doing some work to revamp and revitalize my Web site. Part of that is a new look and feel. (If you are getting this somewhere other than the Web site, click through to have a look.) Another part is launching The Learning Revolutionary’s Toolbox.
I was speaking to a committee at a very large, respected association recently when I mentioned the concept of”Any Given Monday.” I didn’t have to say much before I saw a flicker of understanding – and perhaps a bit of fear – in eyes across the room. People knew what I was talking about, and […]
Meet Jane. Jane graduates from college at age 22. She’s a smart woman who did well in school, so after a brief stint working, she goes on to get a masters degree. She finishes that degree at age 25. It’s time to head out into the world of work and career. Jane is pretty much […]
To follow up briefly on my previous post about content marketing, here are links to a recorded version of the session I mentioned with Joe Pulizzi and Newt Barrett. It runs roughly an hour and is well worth a listen. DOWNLOAD -> http://marketingmarshall.com/recommends/getcontent2 ** NOTE: this link will lead to a blank page and open […]