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JEFF THOMAS COBB

Leading with Learning

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content marketing

Educational Content Marketing with the Learning Revolutionary’s Toolbox

By Jeff Cobb

Essential Tools for the Web Educator and Educational Content Marketer
Essential Tools for the Educational Content Marketer

I’ve suggested before that succeeding with content marketing is not necessarily easy – especially as more and more people jump on the bandwagon.  One key to making it work is to create truly useful content, and for my money, that usually means educational content.

To help give you a leg up on doing just that, I’ve released The Learning Revolutionary’s Toolbox from behind the e-mail sign-up wall. You can just click to download – no e-mail address or credit card required.

Free Download - Learning Revolutionary's Toolbox

In the Toolbox, you will find a range of tools to help you with creating and distributing educational content, whether strictly for marketing purposes or as a way of generating revenue.

Either way, if you find it useful, I’d be truly grateful if you would share this page with others by clicking any or or all of the social buttons at the bottom of this post, blogging about it, e-mailing, or however you choose. (Yes, I’m trying to practice what I preach.)

Enjoy,

Jeff

P.S. – Why not also grab the first chapter of Leading the Learning Revolution for free while you’re here and also set yourself up to get occasional, high-value updates from me on strategic thinking to fuel your life and business? Just sign up below (You can, of course, unsubscribe at any time, and I absolutely, positively will not share your contact info with anyone.)

Filed Under: Learning Revolution, Marketing Tagged With: content marketing

The Content Marketing Danger Zone – and How to Manage It

By Jeff Cobb

Danger Zone SignConcepts like “content marketing” and “curation” are finally going mainstream – which means it’s time to beware.

In this post, I explore why content marketing should be a key part of your marketing mix, but also how it can lead you down the road to mediocrity and under-performance if you aren’t careful. Then I discuss what you can do to manage this danger zone.

[Read more…] about The Content Marketing Danger Zone – and How to Manage It

Filed Under: Marketing Tagged With: analytics, best practices, blue ocean strategy, content marketing, experimentation, internet marketing, podcasting, Social Media, testing

A free collection of power tools for your content toolbox

By Jeff Cobb Leave a Comment

Essential Tools for the Web Educator and Educational Content Marketer
Essential Tools for the Web Educator and Educational Content Marketer

I’ve been doing some work to revamp and revitalize my Web site. Part of that is a new look and feel. (If you are getting this somewhere other than the Web site, click through to have a look.) Another part is launching The Learning Revolutionary’s Toolbox.

[Read more…] about A free collection of power tools for your content toolbox

Filed Under: Learning Revolution, Tools & Tips Tagged With: con, content marketing

How to protect yourself from the “Any Given Monday” phenomenon

By Jeff Cobb 4 Comments

Photo of three footbal players

I was speaking to a committee at a very large, respected association recently when I mentioned the concept of”Any Given Monday.” I didn’t have to say much before I saw a flicker of understanding – and perhaps a bit of fear – in eyes across the room. People knew what I was talking about, and it had them a bit worried.

So what is “Any Given Monday” and what can you do about it?

[Read more…] about How to protect yourself from the “Any Given Monday” phenomenon

Filed Under: Learning Revolution, Strategy Tagged With: beta mentality, content marketing, listening, minimum viable product, mvp, research, testing

3 Key Opportunities in the Other 50 Years

By Jeff Cobb 1 Comment

Meet Jane. Jane graduates from college at age 22. She’s a smart woman who did well in school, so after a brief stint working, she goes on to get a masters degree. She finishes that degree at age 25. It’s time to head out into the world of work and career. Jane is pretty much done with her formal higher education.

Of course, these days, as a citizen of the United States, Jane can expect to live about another 52 years. Her husband Dick (You didn’t think I’d pass on “Dick and Jane,” did you?), who she met in grad school and who is also 25, can expect to live for another 50 years. (See how countries compare in life expectancy.)

All during this time, of course, the world will continue to change at the breathtaking pace that has become the norm over the past few decades. For both personal and professional reasons, Dick and Jane are really going to need to stay on top of their learning game.

That, dear readers, is a challenge for Dick and Jane – but an opportunity for you.

Right now, the market for lifelong learning is fragmented at best. It’s dotted with trade and professional associations, college and university extension programs, free online courses of every type and quality level imaginable, infoproduct pitches from self-appointed “gurus,” and a flood of videos, tweets, posts, and likes. For people like Dick and Jane, the new learning landscape is chock full of choices and it’s often quite confusing.

Dick and Jane need leaders. Preferably leaders who can stick with them for the long haul. Lifelong learning is, after all, life long.

I see three key opportunities:

[Read more…] about 3 Key Opportunities in the Other 50 Years

Filed Under: Learning Revolution, Strategy Tagged With: blogging, content marketing, learning, thought leadership, Webinars

More On Content Marketing

By Jeff Cobb Leave a Comment

To follow up briefly on my previous post about content marketing, here are links to a recorded version of the session I mentioned with Joe Pulizzi and Newt Barrett. It runs roughly an hour and is well worth a listen.

  • DOWNLOAD -> http://marketingmarshall.com/recommends/getcontent2

** NOTE: this link will lead to a blank page and open a pop-up box for you to click save and download the mp3 to your computer. please BE SURE your pop-up blockers are turned off **

  • STREAMING -> http://authorteleseminars.com/audio/getcontent2.mp3

Also, I thought I’d point out a handful of recent blog posts that complement this well.

First, have a look at Brian Clark’s recent post on How to Market to Generation “G” where “G” stands for “generosity” rather than a particular time period. (Brian was also part of the teleseminar referenced above and is one of the masterminds behind Teaching Sells.)

Next, check out Rick Burnes,an inbound marketing manager at HubSpot, on Why Every Company is a Media Company.

Finally, Valeria Maltoni had a post yesterday on interaction and analysis that I think provides a nice balance to the above pieces on content.

Digest all of this, and you will be wll on your way.

JTC
Hedgehog & Fox

P.S. – Follow me on Twitter at http://twitter.com/jtcobb

Filed Under: Marketing Tagged With: content marketing

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