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Are You Making or Growing?

By Jeff Cobb

I was listening to the Alan Watts Podcast recently when I was struck by a distinction that Watts drew between a view of the world as having been “made” versus a view of the world as having “grown.” Watts, for those who are not familiar with him, was a philosopher who dealt, as philosophers typically […]

Filed Under: Strategy Tagged With: cluetrain, grow

Annuals and Perennials – Cultivating Your Blog Content

By Jeff Cobb

I was recently asked at a conference, as I have been many times before, how much time blogging requires each week. The person who asked the question was obviously concerned that writing a blog would be a time sink, and one that might not be justifiable from an organizational perspective. It’s a valid concern, and […]

Filed Under: Social Media Tagged With: blogging, content strategy, grow

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Jeff Cobb
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