How many times have you visited a Web site, poked around a bit, and then left when you were presented with a form to “sign up” for something? It must happen millions of times every day. Lost opportunities scattered all over the information highway. Many organizations, if they are even aware of the issue, will […]
community
Want to build engagement and community?
The Economist, stodgy and venerable publication that it is, has joined the growing group suggesting that video games may be one good way to do it. A recent article reports on some of the same powerful aspects of gaming that I’ve highlighted here in Taking Games Seriously as well as in my recent Playing for […]