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How do you get them to sign up?

By Jeff Cobb

How many times have you visited a Web site, poked around a bit, and then left when you were presented with a form to “sign up” for something? It must happen millions of times every day. Lost opportunities scattered all over the information highway. Many organizations, if they are even aware of the issue, will […]

Filed Under: Marketing Tagged With: community, design, landing pages

Want to build engagement and community?

By Jeff Cobb

The Economist, stodgy and venerable publication that it is, has joined the growing group suggesting that video games may be one good way to do it. A recent article reports on some of the same powerful aspects of gaming that I’ve highlighted here in Taking Games Seriously as well as in my recent Playing for […]

Filed Under: Marketing Tagged With: community, engagement, serious games

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