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Jeff Cobb

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digital curator

Curate Your Catalog with a Blog

By Jeff Cobb

I wrote a post on SEO essentials recently because most of the organizations with which I work sell some form of online knowledge or learning product, and many are not taking advantage of search engine optimization (or search marketing) to drive visitors to their catalog pages. Here’s an idea that complements search engine optimization quite […]

Filed Under: Marketing Tagged With: blogging, blogs, content marketing, digital content, digital curator

Internet Oysters and Other Thoughts from Great Ideas 2007

By Jeff Cobb

“Just Because You Have Always Done It That Way Doesn’t Mean You Should” —That was the title of one of the best sessions I attended at the American Society of Association Executives (ASAE) Great Ideas Conference in Orlando. In this posting and the next handful after it I plan to highlight thoughts prompted by this […]

Filed Under: Social Media Tagged With: digital curator, networks

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Jeff Cobb
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