Meet Jane. Jane graduates from college at age 22. She’s a smart woman who did well in school, so after a brief stint working, she goes on to get a masters degree. She finishes that degree at age 25. It’s time to head out into the world of work and career. Jane is pretty much […]
blogging
10 Reasons to Use WordPress for Your Web site
Earlier this week a person who attended one of my recent speaking sessions on social media e-mailed to ask me a question about converting his organization’s Web site over to blogging software. As I was writing back, I realized that when I speak I always advocate using blogging software, but I haven’t really written much […]
Marketing and Growing Your Blog, Part III
This is the third and final part of a three part series. In Part I of Marketing and Growing Your Blog, I discussed the importance of content and making it easy for visitors to engage. In Part II, I talked about connecting with other bloggers. In this installment, I’ll cover spreading the word about your […]
Marketing and Growing Your Blog: Part II
This is the second part of a series (inspired by a recent speaking engagement) to help new bloggers take the most essential steps for marketing their blogs effectively. For seasoned bloggers, these are also good points to review. As noted in my previous post, I don’t typically write these sorts of “how-to” posts, but I […]
Marketing and Growing Your Blog: Part I
This is part of a three-part series. See also part II and part III. I don’t generally write a lot of “how-tos” here on Hedgehog & Fox. Recently, however, I spoke to members of the National Speakers Association Carolinas chapter on the strategic importance of blogging, and we also did some hands on work to […]
Curate Your Catalog with a Blog
I wrote a post on SEO essentials recently because most of the organizations with which I work sell some form of online knowledge or learning product, and many are not taking advantage of search engine optimization (or search marketing) to drive visitors to their catalog pages. Here’s an idea that complements search engine optimization quite […]