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3 Key Opportunities in the Other 50 Years

By Jeff Cobb

Meet Jane. Jane graduates from college at age 22. She’s a smart woman who did well in school, so after a brief stint working, she goes on to get a masters degree. She finishes that degree at age 25. It’s time to head out into the world of work and career. Jane is pretty much […]

Filed Under: Learning Revolution, Strategy Tagged With: blogging, content marketing, learning, thought leadership, Webinars

10 Reasons to Use WordPress for Your Web site

By Jeff Cobb

Earlier this week a person who attended one of my recent speaking sessions on social media e-mailed to ask me a question about converting his organization’s Web site over to blogging software. As I was writing back, I realized that when I speak I always advocate using blogging software, but I haven’t really written much […]

Filed Under: Tools & Tips Tagged With: blogging, Thesis, WordPress

Marketing and Growing Your Blog, Part III

By Jeff Cobb

This is the third and final part of a three part series. In Part I of Marketing and Growing Your Blog, I discussed the importance of content and making it easy for visitors to engage. In Part II, I talked about connecting with other bloggers. In this installment, I’ll cover spreading the word about your […]

Filed Under: Marketing Tagged With: blogging, blogs

Marketing and Growing Your Blog: Part II

By Jeff Cobb

This is the second part of a series (inspired by a recent speaking engagement) to help new bloggers take the most essential steps for marketing their blogs effectively.  For seasoned bloggers, these are also good points to review. As noted in my previous post, I don’t typically write these sorts of “how-to” posts, but I […]

Filed Under: Marketing Tagged With: blogging, blogs

Marketing and Growing Your Blog: Part I

By Jeff Cobb

This is part of a three-part series. See also part II and part III. I don’t generally write a lot of “how-tos” here on Hedgehog & Fox. Recently, however,  I spoke to members of the National Speakers Association Carolinas chapter on the strategic importance of blogging, and we also did some hands on work to […]

Filed Under: Marketing Tagged With: blogging, blogs

Curate Your Catalog with a Blog

By Jeff Cobb

I wrote a post on SEO essentials recently because most of the organizations with which I work sell some form of online knowledge or learning product, and many are not taking advantage of search engine optimization (or search marketing) to drive visitors to their catalog pages. Here’s an idea that complements search engine optimization quite […]

Filed Under: Marketing Tagged With: blogging, blogs, content marketing, digital content, digital curator

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