JEFF THOMAS COBB

Leading with Learning

Webinars

3 Key Opportunities in the Other 50 Years

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Meet Jane. Jane graduates from college at age 22. She’s a smart woman who did well in school, so after a brief stint working, she goes on to get a masters degree. She finishes that degree at age 25. It’s time to head out into the world of work and career. Jane is pretty much done with her formal higher education.

Of course, these days, as a citizen of the United States, Jane can expect to live about another 52 years. Her husband Dick (You didn’t think I’d pass on “Dick and Jane,” did you?), who she met in grad school and who is also 25, can expect to live for another 50 years. (See how countries compare in life expectancy.)

All during this time, of course, the world will continue to change at the breathtaking pace that has become the norm over the past few decades. For both personal and professional reasons, Dick and Jane are really going to need to stay on top of their learning game.

That, dear readers, is a challenge for Dick and Jane – but an opportunity for you.

Right now, the market for lifelong learning is fragmented at best. It’s dotted with trade and professional associations, college and university extension programs, free online courses of every type and quality level imaginable, infoproduct pitches from self-appointed “gurus,” and a flood of videos, tweets, posts, and likes. For people like Dick and Jane, the new learning landscape is chock full of choices and it’s often quite confusing.

Dick and Jane need leaders. Preferably leaders who can stick with them for the long haul. Lifelong learning is, after all, life long.

I see three key opportunities:

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Do You Market (with) Webinars? Get Valuable Data and …

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We’ve just launched a new survey on Webinar marketing over at my consulting and research firm, Tagoras. If your organization markets Webinars – whether you sell them or use them as a freebie to attract prospects and educate customers, members, or volunteers – we’d really like your input. In exchange, we’ll share with you a summary of the data and also enter you in a drawing to win an Amazon Kindle, the hottest thing going this holiday season. We’ve already given away the Kindle, but you can still win one of five $50 Amazon.com gift certificates we’ll be giving away during the month of April!

Here’s a bit more info:

  • This survey is intended for organizations that are already offering Webinars or Webcasts to members or customers (it covers both nonprofit and commercial organizations).
  • It should be completed by the person in your organization who knows the most about your Webinars. If at all possible, only one person in your organization should submit a survey.
  • It is a relatively substantial survey designed to collect substantive information. So, don’t expect to just find 3 or 4 questions when you go to the link. That said, we have designed it so that it should not take more than 8 to 12 minutes to complete.
  • The data we are collecting cover things like how organizations promote their Webinars, how they price them, and how they decide which Webinars to produce. It should be quite valuable to any organization serious about Webinars.

I expect to keep the survey open for a while, but you need to complete it by Thursday, December 31 to be eligible to win the Kindle.  (At this point we plan to keep the survey open until at least the end of April.) The link, again is:

Thanks,

JTC

P.S. – Please help spread the word by Tweeting, e-mailing to others, etc.