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Jeff Cobb

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5 Reasons to Embrace the Lowly Podcast

By Jeff Cobb

Let’s face it, with the array of shiny new objects that seem to pop on a daily basis across the Web, podcasts are starting to seem a bit old fashioned. Even – dare I say it – a bit “old media.” Most businesses are much more concerned with getting a Facebook page up or attracting […]

Filed Under: Strategy Tagged With: digital content, digital products, podcast, podcasting

Easy Is The New Hard

By Jeff Cobb

One thing that is remarkable about blogging is that pretty much anyone can do it. Just go to WordPress.com or Blogger, set up a free account, and start writing. And pretty much anyone can post a document to share or sell using a service like Scribd… …or a video using YouTube or a service like […]

Filed Under: Strategy Tagged With: digital content, MindBites, Scribd

MindBites Digital Marketplace

By Jeff Cobb

In my previous post, I highlighted the new Scribd store, where authors can sell documents they publish on the Scribd social publishing platform. This is just one of the many digital marketplaces that have popped over over the past few years making it possible for individuals and small organizations to cost-effectively compete with more established […]

Filed Under: Tools & Tips Tagged With: digital content

Scribd’s New Digital Marketplace

By Jeff Cobb

I sent out a tweet about this one, but the news of Scribd’s new market place for selling digital publications is interesting enough to merit a full blog post as well, in my opinion. For anyone not already familiar with it, Scribd has been around a while now as a “social publishing” platform – basically […]

Filed Under: Tools & Tips Tagged With: digital content

A Slightly Worse Version

By Jeff Cobb

If a product is pitched to you as lower priced and “more convenient” than another, similar product how does that impact your opinion of it? On the one hand, you probably think “Less money, less hassle. Sounds good.” But on the other hand, if it is both lower priced and more convenient, doesn’t it have […]

Filed Under: Strategy Tagged With: digital content

Curate Your Catalog with a Blog

By Jeff Cobb

I wrote a post on SEO essentials recently because most of the organizations with which I work sell some form of online knowledge or learning product, and many are not taking advantage of search engine optimization (or search marketing) to drive visitors to their catalog pages. Here’s an idea that complements search engine optimization quite […]

Filed Under: Marketing Tagged With: blogging, blogs, content marketing, digital content, digital curator

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711 Rosemary Street, Box C
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