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Jeff Cobb

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Do This Today

By Jeff Cobb

I speak quite a bit on social media and marketing, with an emphasis on simple, practical steps that organizations can take to benefit from the social Web. Like many who speak and write on this topic, I emphasize “listening” first – tapping into the conversations already out there on the Web that might be relevant […]

Filed Under: Social Media Tagged With: brand, Google, listening

Domino’s Debacles Offers Latest Evidence That Brand Tracking, Being Social Matter

By Jeff Cobb

The Domino’s Pizza brand took a hit earlier this week after two employees posted a prank video on YouTube showing disgusting things being done to sandwiches supposedly intended for delivery to customers. The Consumerist tracked the video to its sources at a Conover, NC franchise (ugh, my home state!) and contacted Domino’s, enabling the company […]

Filed Under: Marketing Tagged With: brand, reputation

Where Does Marketing Start?

By Jeff Cobb

Here’s something I haven’t done lately – and I am going to go out on a limb and guess you haven’t done it either: called up five to ten of my clients and asked them to tell me about the challenges they are facing these days. And then listened. And listened some more. And ideally, […]

Filed Under: Strategy Tagged With: brand, listening, Marketing

10 Tools for Monitoring Your Brand

By Jeff Cobb

Whether you are tuned into them or not, chances are your organization is a part of conversations out there on the Web. And unless you are living under a rock somewhere, the same is probably true of you personally. Tuning into the conversations – and participating – can be a great way to understand the […]

Filed Under: Marketing Tagged With: brand, listening, monitor brand, reputation

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Jeff Cobb
c/o Tagoras, Inc
711 Rosemary Street, Box C
Carrboro, NC 27510

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