I speak quite a bit on social media and marketing, with an emphasis on simple, practical steps that organizations can take to benefit from the social Web. Like many who speak and write on this topic, I emphasize “listening” first – tapping into the conversations already out there on the Web that might be relevant […]
Domino’s Debacles Offers Latest Evidence That Brand Tracking, Being Social Matter
The Domino’s Pizza brand took a hit earlier this week after two employees posted a prank video on YouTube showing disgusting things being done to sandwiches supposedly intended for delivery to customers. The Consumerist tracked the video to its sources at a Conover, NC franchise (ugh, my home state!) and contacted Domino’s, enabling the company […]
Where Does Marketing Start?
Here’s something I haven’t done lately – and I am going to go out on a limb and guess you haven’t done it either: called up five to ten of my clients and asked them to tell me about the challenges they are facing these days. And then listened. And listened some more. And ideally, […]
10 Tools for Monitoring Your Brand
Whether you are tuned into them or not, chances are your organization is a part of conversations out there on the Web. And unless you are living under a rock somewhere, the same is probably true of you personally. Tuning into the conversations – and participating – can be a great way to understand the […]