Search engine optimization (SEO) is not really the core focus of my work, but I do quite often help clients with improving search results and traffic for their Web sites. The process can be incredibly clarifying, because it goes straight to the heart of creating value and connecting it with a market. Here’s why: 1. […]
search engine optimization
Checking in on SEO Essentials
Is your organization doing the basic “blocking and tackling” that makes it more likely Web searchers will find you? Below are some key areas you should check in on. These are offered mainly with readers in mind who may not have hands on responsibility for their Web site or Web catalog, but who see value […]