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Free and Open

What are you giving away?

By Jeff Cobb

I plan to attend a free Webinar with Joe Pulizzi and Newt Barrett tomorrow afternoon (Wednesday, February 11). If you aren’t familiar with Pulizzi and Barrett, they wrote Get Content. Get Customers, a book I highly recommend it. Here’s a nice overview passage from the book blog: In the last few years, buyer behavior has […]

Filed Under: Uncategorized Tagged With: Free and Open

Open Education, Open Accreditation

By Jeff Cobb

One of the comments I got in the evaluations from an open education session I did at this year’s ASAE annual meeting was that it would have been good to have an example from the association world. No doubt I had already put this person to sleep when I got to the slide with the […]

Filed Under: Uncategorized Tagged With: e-learning, Free and Open

Radiohead Free Association, Part II

By Jeff Cobb

I noticed last week on Mashable that the “final numbers” are in for Radiohead’s 2007 experiment, in which the band let people decide for themselves how much to pay for a digital download of it latest album, In Rainbows. In general, the view seems to be that the experiment was a big success with one […]

Filed Under: Uncategorized Tagged With: associations, Free and Open

Open Content Business Models – 3 Case Studies

By Jeff Cobb

Can business models based on giving away content and allowing it to be re-mixed and/or re-used really work? Anyone who has been watching the Web closely over the past few years knows they can, but their are still plenty of doubters out there. It’s good to have some case studies to reference. The video below […]

Filed Under: Uncategorized Tagged With: Free and Open, open content

Common Craft Evolves

By Jeff Cobb

Common Craft has a new video: Social Media in Plain English. Like all of Common Craft’s previous videos, it has inspired a multitude of comments and embeds across the Web. And rightly so. It is very good, and you should watch it. To make it easy to do so, I’ve embedded it below. But read […]

Filed Under: Uncategorized Tagged With: Commoncraft, Free and Open

3 Classic Web Reads – Free

By Jeff Cobb

Jonathon Zittrain’s book The Future of the Internet and How to Stop It has been getting a fair amount of attention since its recent release by Yale University Press. Partly this is a matter of its premise. As the description on the Yale site summarizes: This extraordinary book explains the engine that has catapulted the […]

Filed Under: Uncategorized Tagged With: Books, cluetrain, Free and Open

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