I was speaking to a committee at a very large, respected association recently when I mentioned the concept of”Any Given Monday.” I didn’t have to say much before I saw a flicker of understanding – and perhaps a bit of fear – in eyes across the room. People knew what I was talking about, and […]
listening
3 Essential Rules for Learning Yourself and Your Business Forward in 2013
We’re turning the corner to the end of the first month of 2013. If you haven’t already, it’s high time to pull back and think about how you are going to build the value of both yourself and your business in 2013. It will come as no surprise that I think active, conscious learning is […]
The “White Magic” of Listening
Read an updated version of this post.
Do This Today
I speak quite a bit on social media and marketing, with an emphasis on simple, practical steps that organizations can take to benefit from the social Web. Like many who speak and write on this topic, I emphasize “listening” first – tapping into the conversations already out there on the Web that might be relevant […]
Where Does Marketing Start?
Here’s something I haven’t done lately – and I am going to go out on a limb and guess you haven’t done it either: called up five to ten of my clients and asked them to tell me about the challenges they are facing these days. And then listened. And listened some more. And ideally, […]
10 Tools for Monitoring Your Brand
Whether you are tuned into them or not, chances are your organization is a part of conversations out there on the Web. And unless you are living under a rock somewhere, the same is probably true of you personally. Tuning into the conversations – and participating – can be a great way to understand the […]