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JEFF THOMAS COBB

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The Content Marketing Danger Zone – and How to Manage It

By Jeff Cobb

Danger Zone SignConcepts like “content marketing” and “curation” are finally going mainstream – which means it’s time to beware.

In this post, I explore why content marketing should be a key part of your marketing mix, but also how it can lead you down the road to mediocrity and under-performance if you aren’t careful. Then I discuss what you can do to manage this danger zone.

[Read more…] about The Content Marketing Danger Zone – and How to Manage It

Filed Under: Marketing Tagged With: analytics, best practices, blue ocean strategy, content marketing, experimentation, internet marketing, podcasting, Social Media, testing

How to protect yourself from the “Any Given Monday” phenomenon

By Jeff Cobb 4 Comments

Photo of three footbal players

I was speaking to a committee at a very large, respected association recently when I mentioned the concept of”Any Given Monday.” I didn’t have to say much before I saw a flicker of understanding – and perhaps a bit of fear – in eyes across the room. People knew what I was talking about, and it had them a bit worried.

So what is “Any Given Monday” and what can you do about it?

[Read more…] about How to protect yourself from the “Any Given Monday” phenomenon

Filed Under: Learning Revolution, Strategy Tagged With: beta mentality, content marketing, listening, minimum viable product, mvp, research, testing

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c/o Tagoras, Inc
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