Leading with Learning
Concepts like “content marketing” and “curation” are finally going mainstream – which means it’s time to beware.
In this post, I explore why content marketing should be a key part of your marketing mix, but also how it can lead you down the road to mediocrity and under-performance if you aren’t careful. Then I discuss what you can do to manage this danger zone.
[Read more…] about The Content Marketing Danger Zone – and How to Manage It
I was speaking to a committee at a very large, respected association recently when I mentioned the concept of”Any Given Monday.” I didn’t have to say much before I saw a flicker of understanding – and perhaps a bit of fear – in eyes across the room. People knew what I was talking about, and it had them a bit worried.
So what is “Any Given Monday” and what can you do about it?
[Read more…] about How to protect yourself from the “Any Given Monday” phenomenon