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beta mentality

How to protect yourself from the “Any Given Monday” phenomenon

By Jeff Cobb

I was speaking to a committee at a very large, respected association recently when I mentioned the concept of”Any Given Monday.” I didn’t have to say much before I saw a flicker of understanding – and perhaps a bit of fear – in eyes across the room. People knew what I was talking about, and […]

Filed Under: Learning Revolution, Strategy Tagged With: beta mentality, content marketing, listening, minimum viable product, mvp, research, testing

The Beta Mentality and the Dabbler’s Downfall

By Jeff Cobb

In one of the later chapters of Leading the Learning Revolution I draw a contrast between what I call the “Beta Mentality” and the “Dabbler’s Downfall.” I’m betting both of these will sound familiar, but I am also betting that most readers – like myself – may have more experience with the second than the […]

Filed Under: Learning Revolution Tagged With: beta mentality, dabblers downfall, Product Development

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Jeff Cobb
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711 Rosemary Street, Box C
Carrboro, NC 27510

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