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Strategy

Inform. Perform. Transform. What do your educational offerings do?

By Jeff Cobb

There are three broad levels at which educational products and experiences deliver value: inform, perform, and transform.* An appreciation of them is essential not only for pricing, but for formulating a successful education business strategy. Inform Educational products at this level primarily communicate information. They speak to the lower levels of Bloom’s Taxonomy: knowledge and […]

Filed Under: JTC, Leading Learning Blog, Strategy Tagged With: inform, perform, pricing, transform

The Learning Business Grand Slam

By Jeff Cobb

Perhaps it’s because a bit of spring seems to be nipping through occasionally over the past week, but I’ve got baseball metaphors on my mind. I’m also deeply steeped in our annual Learning • Technology • Design™ (LTD) virtual conference, so those metaphors have been mingling with thoughts about adult lifelong learning. There has always been […]

Filed Under: Strategy Tagged With: learning business

Transactions vs. Relationships

By Jeff Cobb

“One and done. That’s the approach most of our education directors take.” This was the view shared with me by the vice president of a national nonprofit organization recently. Even more recently, a trade association called me in to talk with its network of education managers about moving away from a “transactional” (my contact’s words) […]

Filed Under: Strategy

The Power of Why: A Simple Business Success Predictor

By Jeff Cobb

Why do you do what you do? Why would anyone believe you can do a great job at it? Why should anyone care? Why would anyone pay you for it? Quick: 1. Can you answer all of the above in a brief but memorable way? If you can use a story and/or images all the better. ____ […]

Filed Under: Strategy

The Strategy-Learning Loop

By Jeff Cobb

In simplest terms, strategy is the means by which we travel from a current state to a future desired state. The realization of strategy is, by necessity, a learning journey. Strategy presupposes that there are things we know, but also that there is a great deal we do not know. It gives us a framework […]

Filed Under: Learning, Strategy

The Dangerous Middle

By Jeff Cobb

I’ve been thinking about “the middle” lately. Not the TV show – though I do enjoy that on the occasions I am able to watch it – but rather that average space in which too many organizations tend to find themselves. A place where it is very difficult to truly stand out and have an […]

Filed Under: Strategy Tagged With: blue ocean strategy, Marketing Over Coffee, Seth Godin, Social Media, value

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