Jeff Cobb

Strategy

Inform. Perform. Transform. What do your educational offerings do?

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There are three broad levels at which educational products and experiences deliver value: inform, perform, and transform.* An appreciation of them is essential not only for pricing, but for formulating a successful education business strategy. Inform Educational products at this level primarily communicate information. They speak to the lower levels of Bloom’s Taxonomy: knowledge and […]

The Learning Business Grand Slam

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Perhaps it’s because a bit of spring seems to be nipping through occasionally over the past week, but I’ve got baseball metaphors on my mind. I’m also deeply steeped in our annual Learning • Technology • Design™ (LTD) virtual conference, so those metaphors have been mingling with thoughts about adult lifelong learning. There has always been […]

Transactions vs. Relationships

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“One and done. That’s the approach most of our education directors take.” This was the view shared with me by the vice president of a national nonprofit organization recently. Even more recently, a trade association called me in to talk with its network of education managers about moving away from a “transactional” (my contact’s words) […]

The Power of Why: A Simple Business Success Predictor

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Why do you do what you do? Why would anyone believe you can do a great job at it? Why should anyone care? Why would anyone pay you for it? Quick: 1. Can you answer all of the above in a brief but memorable way? If you can use a story and/or images all the better. ____ […]

The Strategy-Learning Loop

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In simplest terms, strategy is the means by which we travel from a current state to a future desired state. The realization of strategy is, by necessity, a learning journey. Strategy presupposes that there are things we know, but also that there is a great deal we do not know. It gives us a framework […]