There are three broad levels at which educational products and experiences deliver value: inform, perform, and transform.* An appreciation of them is essential not only for pricing, but for formulating a successful education business strategy. Inform Educational products at this level primarily communicate information. They speak to the lower levels of Bloom’s Taxonomy: knowledge and […]
pricing
Selling E-learning to Members: Basic Success Factors
A recent report issued by the Nonprofit TechnologyEnterprise Network (N-TEN) and LearnSomething suggests that more than half of all associations are now using some form of e-learning and that the number is growing. In my work with associations, however, it is clear that many membership organizations feel they are not fully realizing the benefits that […]