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Inform. Perform. Transform. What do your educational offerings do?

By Jeff Cobb

There are three broad levels at which educational products and experiences deliver value: inform, perform, and transform.* An appreciation of them is essential not only for pricing, but for formulating a successful education business strategy. Inform Educational products at this level primarily communicate information. They speak to the lower levels of Bloom’s Taxonomy: knowledge and […]

Filed Under: JTC, Leading Learning Blog, Strategy Tagged With: inform, perform, pricing, transform

Selling E-learning to Members: Basic Success Factors

By Jeff Cobb

A recent report issued by the Nonprofit TechnologyEnterprise Network (N-TEN) and LearnSomething suggests that more than half of all associations are now using some form of e-learning and that the number is growing. In my work with associations, however, it is clear that many membership organizations feel they are not fully realizing the benefits that […]

Filed Under: Uncategorized Tagged With: e-learning, Marketing, pricing

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Jeff Cobb
c/o Tagoras, Inc
711 Rosemary Street, Box C
Carrboro, NC 27510

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