I’ve been thinking about “the middle” lately. Not the TV show – though I do enjoy that on the occasions I am able to watch it – but rather that average space in which too many organizations tend to find themselves. A place where it is very difficult to truly stand out and have an […]
One of the things I do when I send out the Hedgehog & Fox newsletter each month is include a small list of high-value links. This time around, I want to highlight two of those links on the blog because I think they are of exceptional value.
“If someone comes to you with a ‘great’ product that just needs some marketing, the game is probably already over.” Amen. The quote above is from a recent post by Seth Godin, a post that reminds me of another great quote from Peter Drucker: The aim of marketing is to know and understand the customer […]