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Jeff Cobb

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Where Does Marketing Start?

By Jeff Cobb

Here’s something I haven’t done lately – and I am going to go out on a limb and guess you haven’t done it either: called up five to ten of my clients and asked them to tell me about the challenges they are facing these days. And then listened. And listened some more. And ideally, […]

Filed Under: Strategy Tagged With: brand, listening, Marketing

Pricing Online Learning

By Jeff Cobb

Given that I now do nearly all of my blogging about e-learning over on the Tagoras Web site, I decided to move this article about pricing online learning there and have revamped it significantly. You can access the new version at: Pricing Online Learning

Filed Under: Uncategorized Tagged With: e-learning, Marketing, pricing strategy, selling online learning

Selling E-learning to Members: Basic Success Factors

By Jeff Cobb

A recent report issued by the Nonprofit TechnologyEnterprise Network (N-TEN) and LearnSomething suggests that more than half of all associations are now using some form of e-learning and that the number is growing. In my work with associations, however, it is clear that many membership organizations feel they are not fully realizing the benefits that […]

Filed Under: Uncategorized Tagged With: e-learning, Marketing, pricing

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Jeff Cobb
c/o Tagoras, Inc
711 Rosemary Street, Box C
Carrboro, NC 27510

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