Concepts like “content marketing” and “curation” are finally going mainstream – which means it’s time to beware. In this post, I explore why content marketing should be a key part of your marketing mix, but also how it can lead you down the road to mediocrity and under-performance if you aren’t careful. Then I discuss […]
5 Links to Mastering Podcasting
What if you could be heard by a global audience that is looking for just the types of expertise and insights you can provide? What if you could reach them not only at the office, but in their cars, while they are working out, or even while they are doing the dishes? You can, of […]
Are we on the verge of podcasting mania?
The Podcast Consumer 2012 from Edison Research I keep seeing and hearing signs that podcasts, which enjoyed a sort of “mini-bubble” several years ago, may be making a comeback. Michael Stelzner raises the possibility in a recent interview with Mitch Joel (An excellent interview to listen to if you happen to be thinking about starting […]
5 Reasons to Embrace the Lowly Podcast
Let’s face it, with the array of shiny new objects that seem to pop on a daily basis across the Web, podcasts are starting to seem a bit old fashioned. Even – dare I say it – a bit “old media.” Most businesses are much more concerned with getting a Facebook page up or attracting […]