In this post, I explore why content marketing should be a key part of your marketing mix, but also how it can lead you down the road to mediocrity and under-performance if you aren’t careful. Then I discuss what you can do to manage this danger zone.
What if you could reach them not only at the office, but in their cars, while they are working out, or even while they are doing the dishes?
You can, of course, if you launch a podcast. In this post, I offer links to what I feel are five of the best sources both for the practical how tos of setting up a podcast, but also why you may want to do it.
I keep seeing and hearing signs that podcasts, which enjoyed a sort of “mini-bubble” several years ago, may be making a comeback.
Michael Stelzner raises the possibility in a recent interview with Mitch Joel (An excellent interview to listen to if you happen to be thinking about starting a podcast.)
I’ve heard Christopher Penn, on Marketing Over Coffee, speculate about a possible surge in podcasting on at least a few occasions.
Granted, all of these people are podcasters, and so am I. But research and common sense tend to support the idea that podcasting is a channel you don’t want to ignore.
Let’s face it, with the array of shiny new objects that seem to pop on a daily basis across the Web, podcasts are starting to seem a bit old fashioned. Even – dare I say it – a bit “old media.” Most businesses are much more concerned with getting a Facebook page up or attracting a gazillion Twitter followers than stepping up to the mic and producing some decent pod-friendly content. There are some very good strategic reasons to include podcasting in your Web mix, though. Here are 5 big ones for starters: [Read more…] about 5 Reasons to Embrace the Lowly Podcast