Concepts like “content marketing” and “curation” are finally going mainstream – which means it’s time to beware.
In this post, I explore why content marketing should be a key part of your marketing mix, but also how it can lead you down the road to mediocrity and under-performance if you aren’t careful. Then I discuss what you can do to manage this danger zone.
[Read more…] about The Content Marketing Danger Zone – and How to Manage It