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7 Sales & Marketing Links You Don’t Want to Leave Unclicked

By Jeff Cobb

Collecting links and filing them away in my e-mail box, or Twitter stream, or Delicious account is one of the key ways I find ideas and build knowledge in topic areas that interest me. I’m a bit of a hoarder, though – I don’t tend to share the link love as actively as I might. […]

Filed Under: Marketing Tagged With: influence, persuasion, selling

She socked me with a lime

By Jeff Cobb

I was hanging out at Johnny’s, one of the local gathering places in my home of Carrboro, NC, on Saturday when I noticed that the woman working at one of the farmers’ market booth behind me was trying get my attention. “Do you want to buy some beef?” she was asking. Now, typically when I […]

Filed Under: Marketing Tagged With: influence, remarkability, stories

How to win volunteers and influence society

By Jeff Cobb

When the hotel where you are staying asks you to re-use the towels in your bathroom, what do most people tend to do, and why? Dr. Robert Cialdini has some interesting answers. Cialdini literally wrote the book on influence a decade or so ago on, and that book, Influence: The Psychology of Persuasion, continues to, […]

Filed Under: Strategy Tagged With: influence, persuasion

Influence and Learning

By Jeff Cobb

Several years ago while attending the annual conference of the Peter F. Drucker Foundation (now the Leader to Leader Institute), I had the good fortune to hear psychologist Robert Cialdini speak about the psychology of influence. As someone focused on the use of online learning technologies by mission-driven organizations, I have felt ever since that […]

Filed Under: Learning Tagged With: Cialdini, influence, persuasion

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