I was hanging out at Johnny’s, one of the local gathering places in my home of Carrboro, NC, on Saturday when I noticed that the woman working at one of the farmers’ market booth behind me was trying get my attention. “Do you want to buy some beef?” she was asking.
Now, typically when I am sitting in the very hot late morning sun of Carrboro watching my kids play, buying a slab of beef is not something you would have much chance of convincing me to do. Not even the grass-fed, organic, hand-fanned and fly-swatted variety this woman was selling. But then – whether intentionally or intuitively – she did something that every good salesperson or marketer needs to be able to do: she told a story that hooked me.