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Domino’s Debacles Offers Latest Evidence That Brand Tracking, Being Social Matter

By Jeff Cobb

The Domino’s Pizza brand took a hit earlier this week after two employees posted a prank video on YouTube showing disgusting things being done to sandwiches supposedly intended for delivery to customers. The Consumerist tracked the video to its sources at a Conover, NC franchise (ugh, my home state!) and contacted Domino’s, enabling the company […]

Filed Under: Marketing Tagged With: brand, reputation

10 Tools for Monitoring Your Brand

By Jeff Cobb

Whether you are tuned into them or not, chances are your organization is a part of conversations out there on the Web. And unless you are living under a rock somewhere, the same is probably true of you personally. Tuning into the conversations – and participating – can be a great way to understand the […]

Filed Under: Marketing Tagged With: brand, listening, monitor brand, reputation

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