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Jeff Cobb

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The Dangerous Middle

By Jeff Cobb

I’ve been thinking about “the middle” lately. Not the TV show – though I do enjoy that on the occasions I am able to watch it – but rather that average space in which too many organizations tend to find themselves. A place where it is very difficult to truly stand out and have an […]

Filed Under: Strategy Tagged With: blue ocean strategy, Marketing Over Coffee, Seth Godin, Social Media, value

The Content Marketing Danger Zone – and How to Manage It

By Jeff Cobb

Concepts like “content marketing” and “curation” are finally going mainstream – which means it’s time to beware. In this post, I explore why content marketing should be a key part of your marketing mix, but also how it can lead you down the road to mediocrity and under-performance if you aren’t careful. Then I discuss […]

Filed Under: Marketing Tagged With: analytics, best practices, blue ocean strategy, content marketing, experimentation, internet marketing, podcasting, Social Media, testing

Cognitive Surplus in the Shallows of the iPad

By Jeff Cobb

Two books that I consider must-reads for anyone concerned about the social and economic impact of new technologies are  The Shallows: What the Internet is Doing to Our Brains, by Nicholas Carr, and Cognitive Surplus: Creativity and Generosity in a Connected Age, by Clay Shirky. I read both, I should add, as eBooks downloaded to […]

Filed Under: Tools & Tips Tagged With: Clay Shirky, Nicholas Carr, Social Media

6 Online Community Platforms Reviewed in Free Report

By Jeff Cobb

SocialFish has recently released its much-anticipated white paper Six Online Community Vendors for Associations: An Analysis. I’m in the midst of a very busy couple of weeks, so have not had the chance to fully digest it yet, but it looks like the usual great work from Maddie Grant and Lindy Dreyer. In it, Maddie […]

Filed Under: Social Media Tagged With: online community, Social Media

Social Media – You’re Soaking In It

By Jeff Cobb

Remember those old Palmolive commercials with Madge the Manicurist? If you are old enough, you almost certainly do. They were probably one of Palmolive’s more memorable campaigns. The gist is that Palmolive is such a mild dishwashing soap that it not only doesn’t cause “dishpan hands” it actually helps prevent them. “You’re soaking in it,” […]

Filed Under: Social Media Tagged With: blogs, Social Media

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