This is the third and final part of a three part series. In Part I of Marketing and Growing Your Blog, I discussed the importance of content and making it easy for visitors to engage. In Part II, I talked about connecting with other bloggers. In this installment, I’ll cover spreading the word about your […]
blogs
Marketing and Growing Your Blog: Part II
This is the second part of a series (inspired by a recent speaking engagement) to help new bloggers take the most essential steps for marketing their blogs effectively. For seasoned bloggers, these are also good points to review. As noted in my previous post, I don’t typically write these sorts of “how-to” posts, but I […]
Marketing and Growing Your Blog: Part I
This is part of a three-part series. See also part II and part III. I don’t generally write a lot of “how-tos” here on Hedgehog & Fox. Recently, however, I spoke to members of the National Speakers Association Carolinas chapter on the strategic importance of blogging, and we also did some hands on work to […]
Curate Your Catalog with a Blog
I wrote a post on SEO essentials recently because most of the organizations with which I work sell some form of online knowledge or learning product, and many are not taking advantage of search engine optimization (or search marketing) to drive visitors to their catalog pages. Here’s an idea that complements search engine optimization quite […]
Social Media – You’re Soaking In It
Remember those old Palmolive commercials with Madge the Manicurist? If you are old enough, you almost certainly do. They were probably one of Palmolive’s more memorable campaigns. The gist is that Palmolive is such a mild dishwashing soap that it not only doesn’t cause “dishpan hands” it actually helps prevent them. “You’re soaking in it,” […]