Jeff Cobb

Social Media

Good Health Care Nonprofit Use of Web Video

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I find myself preaching the power of video more and more whenever I speak. Given that video is now so easy to create and distribute, that it can be such a powerful way to educate prospects and customers, and that YouTube is now the second largest search engine, leaving video out of your marketing mix […]

Facebook (Finally!) Addresses Page Ownership Issue, But…

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Many thanks to Deirdre Reid for noting in the comments to Want to transfer ownership of your Facebook page? Good luck! that Facebook has finally made it possible for an administrator to delete the original owner of a Page. (This news via All Facebook.) It seems like a small thing, but people leave organizations all […]

Nice Association Use of YouTube

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I recently spoke with Michael Hess at the Packaging Machinery Manufacturers Institute about how his organization is using social media. Michael mentioned that they were introducing a series of videos on YouTube to support the PACK EXPO, their big annual event. I think they are doing a very nice job of it and creating an […]

Facebook for Business – The Devil in the Details

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Facebook continues to offer significant opportunity along with significant frustration for businesses. Here are a couple of recent posts that illustrate the point. The View from 20,000 Fans (I Refuse to Say Likers) Maggie McGary over on Mizz Information offers some details on the experience of the American Speech-Language-Hearing Association (ASHA) with its Facebook page. […]

What are the Keys to Facebook Fan Page Success?

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So, let’s assume you can live with the fact that Facebook does not currently enable you to transfer ownership of your Facebook fan page once you set it up. (A seemingly trivial issue that can have significant consequences.) What does it take to get actual business results out of setting up a fan page? You […]

Value from the Archives

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I sent out a new edition of my Hedgehog & Fox monthly newsletter yesterday and have already received some very nice feedback on it. Among other topics covered in it, I discuss how the concept of “blue ocean strategy” might be applied to social media. Subscribe and you will receive this latest edition automatically. With […]