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Buzz2009: Schoolin’ with the SocialFish

By Jeff Cobb

I continue to be a bit ploughed under with consulting work and finishing up a string of speaking engagements, but I didn’t want to let any more time pass without highlighting the “be there or be square” event of the summer for anyone interested in association social media. Maddie Grant and Lindy Dreyer over at […]

Filed Under: Social Media

A Practical Guide to Implementing Social Networking in Your Organization

By Jeff Cobb

I’m in the midst of very busy couple of weeks, which makes blogging more difficult than usual. Fortunately, one of the big upsides of producing content in the social Web is, well, you’re not alone. So, when these times  come along, one great option is to point to other bloggers out there who are doing […]

Filed Under: Social Media Tagged With: social networks

(Social) Object of Value

By Jeff Cobb

I can’t remember when I first came across Jyri Zengestrom’s excellent posting on object-centered sociality, but in a nutshell, object-centered sociality is the idea that social networks are not just about connections between people, they are about connections between people around a shared object. The classic example – and the inspiration for Jyri’s post – […]

Filed Under: Social Media Tagged With: social learning object, social object

Ning as a Facebook, MySpace Alternative

By Jeff Cobb

I’m in the midst of a career transition and on the verge of a two-week family trip abroad with toddler in tow, so time for blogging is a little tight this week. It’s a good time, in other words, for pointing to valuable posts elsewhere.  A recent Talkibie post on the social networking platform Ning […]

Filed Under: Social Media Tagged With: social networks

Social Media – You’re Soaking In It

By Jeff Cobb

Remember those old Palmolive commercials with Madge the Manicurist? If you are old enough, you almost certainly do. They were probably one of Palmolive’s more memorable campaigns. The gist is that Palmolive is such a mild dishwashing soap that it not only doesn’t cause “dishpan hands” it actually helps prevent them. “You’re soaking in it,” […]

Filed Under: Social Media Tagged With: blogs, Social Media

Annuals and Perennials – Cultivating Your Blog Content

By Jeff Cobb

I was recently asked at a conference, as I have been many times before, how much time blogging requires each week. The person who asked the question was obviously concerned that writing a blog would be a time sink, and one that might not be justifiable from an organizational perspective. It’s a valid concern, and […]

Filed Under: Social Media Tagged With: blogging, content strategy, grow

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