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Facebook Small Business Success Stories

By Jeff Cobb

As I noted in an earlier post that has attracted a lot of traffic, it is currently impossible for an individual or business to transfer ownership of a fan page on Facebook. This is just one of the ways in which I find Facebook frustrating for businesses. There are enough others to turn me off […]

Filed Under: Social Media Tagged With: Facebook, social media marketing

6 Online Community Platforms Reviewed in Free Report

By Jeff Cobb

SocialFish has recently released its much-anticipated white paper Six Online Community Vendors for Associations: An Analysis. I’m in the midst of a very busy couple of weeks, so have not had the chance to fully digest it yet, but it looks like the usual great work from Maddie Grant and Lindy Dreyer. In it, Maddie […]

Filed Under: Social Media Tagged With: online community, Social Media

How Do You Measure Social Media ROI?

By Jeff Cobb

It’s the $64,000 question these days (for those who remember media back in the days before it got social): How do you know that all those bucks you plow into blogs, and Twitter, and Facebook are doing anything for you? And for that matter, how clear are you about how much you are actually spending […]

Filed Under: Social Media Tagged With: ROI

Want to transfer ownership of your Facebook fan page? Good luck.

By Jeff Cobb

Like many people (based on quite a bit of searching), I am becoming increasingly frustrated with Facebook. For the past few days, what has really gotten to me is the way that Facebook pages work. Here’s the rundown: It is possible to create a “fan” page in Facebook that enables you to promote an individual […]

Filed Under: Social Media Tagged With: Facebook

Do This Today

By Jeff Cobb

I speak quite a bit on social media and marketing, with an emphasis on simple, practical steps that organizations can take to benefit from the social Web. Like many who speak and write on this topic, I emphasize “listening” first – tapping into the conversations already out there on the Web that might be relevant […]

Filed Under: Social Media Tagged With: brand, Google, listening

Twitter 101 Workshop in Your Browser

By Jeff Cobb

I wrote about Twitter in one of my recent newsletters and have also lobbied to try out using a hashtag (#asaepd) as part of the ASAE Professional Development Council lunch that will take place later today. So, when I saw the excellent Slideshare presentation on Twitter that Jane Hart recently put together, it seemed like […]

Filed Under: Social Media Tagged With: twitter

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