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Internet Oysters and Other Thoughts from Great Ideas 2007

By Jeff Cobb

“Just Because You Have Always Done It That Way Doesn’t Mean You Should” —That was the title of one of the best sessions I attended at the American Society of Association Executives (ASAE) Great Ideas Conference in Orlando. In this posting and the next handful after it I plan to highlight thoughts prompted by this […]

Filed Under: Social Media Tagged With: digital curator, networks

Just Do it (But Strategically)

By Jeff Cobb

A recent posting on Brand Autopsy featured the following quote from Jeffrey Pfeffer’s What Were They Thinking?: Unconventional Wisdom About Management: Instead of sitting in meetings and spending time preparing fancy PowerPoint presentations, develop your strategy adaptively, by using your company’s best thinking at the time, learning from experience, and then trying again, using what […]

Filed Under: Social Media Tagged With: Strategy

Evil Design? Facebook Follow-Up

By Jeff Cobb

I referred to pending big news from Facebook a few postings ago, mostly as a set-up to talking about a range of social media resources. Facebook’s big news was the introduction of social ads. (Surprise!)  I noticed this morning that Joshua Porter over at Bokardo, who I mention  in my earlier posting, has written a […]

Filed Under: Social Media Tagged With: design, Facebook

Web 2.0 Civilization and its Discontents

By Jeff Cobb

“Blogs don’t kill culture; bloggers kill culture” – Andrew keen An article by Andrew Keen in this month’s Associations Now caught my attention sufficiently to derail my writing for the week. Rather than sticking to my usual two-post-a-week minimum, I’ve been devoting what little spare time I have to thinking about Keen’s points and investigating […]

Filed Under: Social Media Tagged With: andrew keen, Web 2.0

Facebook Watchers Are All a-Twitter

By Jeff Cobb

…about the Web-shaking announcement that will be made by the latest Internet darling today. And it’s this sort of “didn’t we go through this ten years ago?” hype  that may be holding back at least some of the potential converts to social media in the association world (and, no doubt, elsewhere). “Frivolous” is the term […]

Filed Under: Social Media Tagged With: Facebook, twitter

Intangible Assets: Where Do E-learning and Social Media Fit In

By Jeff Cobb

E-learning and social media assets do not generally get the weight they deserve on an organization’s balance sheet. First: Blog Spottings and Other News An Introduction to e-Learning: The A to Z for Getting Started Readers seeking an accelerated introduction to online learning or who would like to offer one to other members of their […]

Filed Under: Social Media Tagged With: balanced scorecard, e-learning, intangible assets

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