I recently spoke with Michael Hess at the Packaging Machinery Manufacturers Institute about how his organization is using social media. Michael mentioned that they were introducing a series of videos on YouTube to support the PACK EXPO, their big annual event. I think they are doing a very nice job of it and creating an example that other organizations may want to emulate. (Businesses, too, can benefit from studying this approach as a possible tool for customer and prospect education.) The videos are short, entertaining, and highly useful – and, off course, they are also highly shareable.
The first video – What’s New for Exhibitors – riffs off of the popular Commoncraft “Plain English” series. It’s very good, but I particularly like the a video PMMI has put together about how vendors at the conference might make use of Twitter and Facebook. I have embedded it below, but click through if you don’t see it. Enjoy – Jeff