• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Jeff Cobb

  • Home
  • Speaking
  • Books
  • Blog
  • About
  • Contact

blue ocean strategy

The Dangerous Middle

By Jeff Cobb

I’ve been thinking about “the middle” lately. Not the TV show – though I do enjoy that on the occasions I am able to watch it – but rather that average space in which too many organizations tend to find themselves. A place where it is very difficult to truly stand out and have an […]

Filed Under: Strategy Tagged With: blue ocean strategy, Marketing Over Coffee, Seth Godin, Social Media, value

The Content Marketing Danger Zone – and How to Manage It

By Jeff Cobb

Concepts like “content marketing” and “curation” are finally going mainstream – which means it’s time to beware. In this post, I explore why content marketing should be a key part of your marketing mix, but also how it can lead you down the road to mediocrity and under-performance if you aren’t careful. Then I discuss […]

Filed Under: Marketing Tagged With: analytics, best practices, blue ocean strategy, content marketing, experimentation, internet marketing, podcasting, Social Media, testing

Primary Sidebar

Search The Site

Other Places to Find Me

Tagoras LogoLeading Learning logoMission to Learn logoLearning Revolution logo

Topics to Explore

Administrative associations bias blogging Blogosphere blogs brand cluetrain Commoncraft community content marketing design digital content digital curator e-learning Facebook free Free and Open grow influence innovation internet marketing Learning 2.0 learning management system lifelong learning listening lms Marketing networks persuasion podcasting pricing reflection reputation search engine optimization seo serious games Seth Godin Social Media social networks Strategy Tagoras twitter virtual Virtual Worlds & Games

Footer

Offices

Jeff Cobb
c/o Tagoras, Inc
711 Rosemary Street, Box C
Carrboro, NC 27510

Contact Me

Looking for expert guidance to help grow your business? Need a speaker? Just want to connect?
Drop Me A Line →

Also Find Me At

  • Tagoras
  • Leading Learning
  • Shift Ed

Copyright © 2023 Jeff Cobb