I wrote a post on SEO essentials recently because most of the organizations with which I work sell some form of online knowledge or learning product, and many are not taking advantage of search engine optimization (or search marketing) to drive visitors to their catalog pages. Here’s an idea that complements search engine optimization quite […]
content marketing
Who’s the King?
I happened to see the second of the Narnia movies, Prince Caspian, recently. In it there is a scene in which the younger Pevensie brother, Edward, appears before the enemy as a messenger and is addressed as “Prince.” “King,” he replies, “It’s King Edward. Peter is the High King.” In response to the perplexed looks […]