To follow up briefly on my previous post about content marketing, here are links to a recorded version of the session I mentioned with Joe Pulizzi and Newt Barrett. It runs roughly an hour and is well worth a listen.
** NOTE: this link will lead to a blank page and open a pop-up box for you to click save and download the mp3 to your computer. please BE SURE your pop-up blockers are turned off **
- STREAMING -> http://authorteleseminars.com/audio/getcontent2.mp3
Also, I thought I’d point out a handful of recent blog posts that complement this well.
First, have a look at Brian Clark’s recent post on How to Market to Generation “G” where “G” stands for “generosity” rather than a particular time period. (Brian was also part of the teleseminar referenced above and is one of the masterminds behind Teaching Sells.)
Finally, Valeria Maltoni had a post yesterday on interaction and analysis that I think provides a nice balance to the above pieces on content.
Digest all of this, and you will be wll on your way.
Hedgehog & Fox
P.S. – Follow me on Twitter at http://twitter.com/jtcobb