I happened to see the second of the Narnia movies, Prince Caspian, recently. In it there is a scene in which the younger Pevensie brother, Edward, appears before the enemy as a messenger and is addressed as “Prince.” “King,” he replies, “It’s King Edward. Peter is the High King.” In response to the perplexed looks […]
Marketing
Want to build engagement and community?
The Economist, stodgy and venerable publication that it is, has joined the growing group suggesting that video games may be one good way to do it. A recent article reports on some of the same powerful aspects of gaming that I’ve highlighted here in Taking Games Seriously as well as in my recent Playing for […]
Do you sell camels in Riyadh?
During my Saturday morning surf I came across a post from David Meerman Scott that jibes nicely with my previous post “Social Media – You’re Soaking in It.” Meerman Scott hears again and again from his clients that their customers just aren’t online (and, of course, aren’t using social media). He thinks he may have […]
Is Your Tagline Pulling Its Weight? See What the Survey Says.
Several years back I started and ran an online learning company with the branding line “Learning to Change the World.” I’m not sure if we really managed to change the world much, but the linguist in me always liked that line. That “learning” is a gerund , a word that has characteristics of both noun […]
Radiohead Free Association
The release of Radiohead’s 7th album “In Rainbows” has created something of a stir in the blogosphere as well as in traditional media outlets. For those who have not yet heard (or read), the U.K. band has decided to make its new collection of songs available as a digital download on a “pay what you […]