I think one skill entrepreneurial thinkers at any level of any organization need to have is an ability to get a quick read on the markets they are serving or aim to serve. I’ve written before about rapid market research tools, but in the latest episode of the Learning Revolution podcast I highlight a very common tool that nearly all of us use every day: search.
With the right mindset and few tips and techniques thrown in, a standard search engine like Google can be a very powerful tool for getting a quick view into your market and forming theories for additional testing. Search engines results, after all, are essentially a record of market behavior, and an understanding of market behavior, even at a high level, is invaluable when it comes to making strategic decisions.
In the podcast, I walk listeners through three key things I look for when using search for assessing a market; I briefly discuss the Google Keyword Tool, and I suggest places you may want to search besides the broader Web. Because all of this is for the Learning Revolution podcast, the focus is on markets for educational content and experiences, but the same principles and approaches apply to any market.
So, give this episode on assessing your market with search a listen. If you like it, I’d be truly grateful for a quick rating on iTunes. Also, this is my first “solocast” on the podcast – all episodes before this have been interviews. I welcome your feedback on it as well as any thoughts you have on what you would like to hear me cover in future episodes like this.