I was hanging out at Johnny’s, one of the local gathering places in my home of Carrboro, NC, on Saturday when I noticed that the woman working at one of the farmers’ market booth behind me was trying get my attention. “Do you want to buy some beef?” she was asking. Now, typically when I […]
Marketing
iPad, Meet Blender
I reference Blendtec and its Will It Blend series so often when I speak that I can’t resist putting up this latest video in which the “Will It Blend?” question is asked about Apple iPad. You know the answer! *****
2 Clicks That Will Rock Your World – and a Bonus for Bloggers
One of the things I do when I send out the Hedgehog & Fox newsletter each month is include a small list of high-value links. This time around, I want to highlight two of those links on the blog because I think they are of exceptional value.
Who could you call?
I work with a lot of clients who are focused on doing things like re-designing their Web sites, creating new sales collateral, improving search engine optimization, or diving into social media. These activities all have their place, and for most organizations, are essential for long-term success. 9 out of 10 times, though, there is a […]
What’s Your Equivalent of a 3-Hour Line?
If you aren’t already familiar with the “Help! My Business Sucks!” video podcast, I highly recommend you check it out as a potential resource. It’s both entertaining and highly educational – a great combination of qualities, in my opinion – and a recent episode illustrated very well one of my favorite mantras: marketing begins with […]
Do You Market (with) Webinars? Get Valuable Data and …
We’ve just launched a new survey on Webinar marketing over at my consulting and research firm, Tagoras. If your organization markets Webinars – whether you sell them or use them as a freebie to attract prospects and educate customers, members, or volunteers – we’d really like your input. In exchange, we’ll share with you a […]