You could rack up a pile of debt attending a top notch MBA program and then try to land a job in a classic product management position somewhere like Proctor & Gamble Or, you could fork over thousands to an Internet marketing “guru” like Jeff Walker to get access to his formula. Or you could […]
Marketing
How do you get them to sign up?
How many times have you visited a Web site, poked around a bit, and then left when you were presented with a form to “sign up” for something? It must happen millions of times every day. Lost opportunities scattered all over the information highway. Many organizations, if they are even aware of the issue, will […]
Marketing and Growing Your Blog, Part III
This is the third and final part of a three part series. In Part I of Marketing and Growing Your Blog, I discussed the importance of content and making it easy for visitors to engage. In Part II, I talked about connecting with other bloggers. In this installment, I’ll cover spreading the word about your […]
Marketing and Growing Your Blog: Part II
This is the second part of a series (inspired by a recent speaking engagement) to help new bloggers take the most essential steps for marketing their blogs effectively. For seasoned bloggers, these are also good points to review. As noted in my previous post, I don’t typically write these sorts of “how-to” posts, but I […]
Marketing and Growing Your Blog: Part I
This is part of a three-part series. See also part II and part III. I don’t generally write a lot of “how-tos” here on Hedgehog & Fox. Recently, however, I spoke to members of the National Speakers Association Carolinas chapter on the strategic importance of blogging, and we also did some hands on work to […]
The Decision Not To Attend
A couple of days ago I made my first conscious decision not to attend a conference. I’m not going to say which conference, as my point here is not to bash anyone. But I do think the context and the reasons for my decisions are relevant to readers here on Hedgehog & Fox. First of […]