I recently wrote an article about serious games that will appear in the first volume of WE , a new Internet magazine. By games I mean the type of high-tech online and console-based interactivity represented by World of Warcraft or Nintendo’s highly-popular Wii. By “serious” games, I mean these same types of games, but intended […]
Social Media – You’re Soaking In It
Remember those old Palmolive commercials with Madge the Manicurist? If you are old enough, you almost certainly do. They were probably one of Palmolive’s more memorable campaigns. The gist is that Palmolive is such a mild dishwashing soap that it not only doesn’t cause “dishpan hands” it actually helps prevent them. “You’re soaking in it,” […]
Do you sell camels in Riyadh?
During my Saturday morning surf I came across a post from David Meerman Scott that jibes nicely with my previous post “Social Media – You’re Soaking in It.” Meerman Scott hears again and again from his clients that their customers just aren’t online (and, of course, aren’t using social media). He thinks he may have […]
Common Craft Evolves
Common Craft has a new video: Social Media in Plain English. Like all of Common Craft’s previous videos, it has inspired a multitude of comments and embeds across the Web. And rightly so. It is very good, and you should watch it. To make it easy to do so, I’ve embedded it below. But read […]
Annuals and Perennials – Cultivating Your Blog Content
I was recently asked at a conference, as I have been many times before, how much time blogging requires each week. The person who asked the question was obviously concerned that writing a blog would be a time sink, and one that might not be justifiable from an organizational perspective. It’s a valid concern, and […]
3 Classic Web Reads – Free
Jonathon Zittrain’s book The Future of the Internet and How to Stop It has been getting a fair amount of attention since its recent release by Yale University Press. Partly this is a matter of its premise. As the description on the Yale site summarizes: This extraordinary book explains the engine that has catapulted the […]