Leading with Learning
Why do you do what you do?
Why would anyone believe you can do a great job at it?
Why should anyone care?
Why would anyone pay you for it?
Quick:
Can you answer all of the above in a brief but memorable way? If you can use a story, or a picture, all the better. [Read more…] about The Why, Why, Why, Why Business Success Predictor
I work with a lot of clients who are focused on doing things like re-designing their Web sites, creating new sales collateral, improving search engine optimization, or diving into social media. These activities all have their place, and for most organizations, are essential for long-term success.
9 out of 10 times, though, there is a much simpler move the client could make that would have dramatically more impact on the bottom line both now and in the long term: pick up the phone. [Read more…] about Who could you call?