Why do you do what you do? Why would anyone believe you can do a great job at it? Why should anyone care? Why would anyone pay you for it? Quick: Can you answer all of the above in a brief but memorable way? If you can use a story, or a picture, all the […]
Who could you call?
I work with a lot of clients who are focused on doing things like re-designing their Web sites, creating new sales collateral, improving search engine optimization, or diving into social media. These activities all have their place, and for most organizations, are essential for long-term success. 9 out of 10 times, though, there is a […]