Why do you do what you do?
Why would anyone believe you can do a great job at it?
Why should anyone care?
Why would anyone pay you for it?
Quick:
Can you answer all of the above in a brief but memorable way? If you can use a story, or a picture, all the better.
____ Yes
____ No
____ Not Sure
Now:
Do your Web site and other marketing materials reflect all of the above?
____ Yes
____ No
____ Not sure
Do they offer a variety ways for your prospects and customers to engage with you – from free to up to your highest priced, highest touch offerings?
____ Yes
____ No
____ Not sure
Finally:
Are your colleagues and employees – assuming you have any – in synch with you on all of the above?
____ Yes
____ No
____ Not sure
Prediction:
If you answered “Yes” to all of the above, I predict you are off to a great year. If you answered, “No” or “Not sure” to some or all of them, at least you know some key areas for improvement.
And believe me – I’m not pointing any fingers on this one. I’ll be working on all of the above in 2010. You?
Jeff
P.S. – I’ve written about the importance of asking “Why?” in a number of places, but this particular post is heavily influenced by Chip and Dan Heath’s Made to Stick – which, if you haven’t read it yet, I recommend putting at the top of your list.