Teaching Sells, a program developed by Copyblogger Brian Clark, is about to re-open. And while I don’t tend to use Hedgehog & Fox as a site where I promote third-party products or post ads, there are a couple of reasons I can’t let this one pass without mention.
First, the Teaching Sells program falls squarely in the area where I do so much of my consulting and research – i.e., the sale of online education and the strategic use of education as a tool for marketing and building community. These are exactly the things Teaching Sells teaches, and it does it very well.
How do I know? Well, that’s the second reason I can’t let the re-launch pass without comment: I have participated in the program pretty much since it first launched years ago. At first, I was simply interested to see what Brian and his partner Tony could pull off. I was amazed to see them quickly build a vibrant learning community that the average education director or educational marketer would die for. Thoroughly impressive.
In my opinion, if you have anything at all to do with selling online learning, or if you have subject matter expertise you have been trying to figure out how to monetize, you’d be crazy not to sign up for this program, even if only for a while. There is no quicker or better path than Teaching Sells to understanding educational content and community as a business model. Period.
So what does Teaching Sells give you?
I encourage you to visit the Teaching Sells site for more detail, including a great video and a number of highly-valuable, free resources (I’ve actually signed up for all the free stuff again myself!), but basically what Teaching Sells provides is:
- A thorough and customer-centric process for developing and marketing online education and training. Teaching Sells provides what I consider to be a roadmap for creating a successful e-learning business.
- Specific information and instructions on the use of low-cost and open source software to create and manage your online learning site. Using the tools suggested, you can be up and running in relatively short period of time for less than $500 in software and hosting costs. Considering what the returns can be, this is an incredibly low investment.
- A very active and vibrant community of colleagues who are all engaged in creating successful sites for offering e-learning for members. This highly active community is one of the things that has impressed me the most.
It is worth noting, too, that the knowledge that Teaching Sells delivers can help drive high e-learning adoption rates for any interactive learning program, whether you actually plan to sell online learning, offer it for free as a member or customer benefit, or even use it for a public education initiative.
To be clear, this is not a free program, and I know some people will balk at making this kind of investment. But you have to ask yourself – what are the potential returns you are giving up by not learning what Teaching Sells teaches? Up to you, but I’ve found it worth every penny.
Hedgehog & Fox
P.S. – Yes, those are affiliate links throughout this post. Look around this site and you will see that I promote no other third-party offerings here other than the Thesis WordPress theme, which I use, believe is a great product and which – not coincidentally – was another project of Brian Clark. In short, I trust what Brian Clark does, I’ve also tried what Brian Clark does, and I am highly enthusiastic about being an affiliate for Teaching Sells.