I’ve finally had a minute to check out a brief white paper from Clever Zebra titled Virtual Worlds: The Essential 7 Point Quick Start for Meetings Professionals (registration required). While I take issue with Clever Zebra’s view that “World of Warcraft is not a Virtual World,” the paper does offer some good, brief insights into why meeting planners should consider virtual worlds as an option.
I mention the Quick Start here on Hedgehog & Fox both because the content is of value and because this represents good execution of a white paper offering as a marketing strategy. The two points are, of course, tightly related. White papers that offer quality content may seem a bit old-fashioned in the Web 2.0 world, but they remain a very effective marketing tool (particularly if the content is about the Web 2.0 world 
On a related note, check out Amy Smith talking briefly (just a minute or so) about virtual worlds at the recent American Society of Associations Executives annual meeting (via Acronym):
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Virtually yours,
Jeff Cobb
Hedgehog & Fox
P.S. – See also Virtual Worlds in the Learning 2.o Resource Center on the Tagoras site and the Tagoras report on Association Virtual Conferences.