Can business models based on giving away content and allowing it to be re-mixed and/or re-used really work? Anyone who has been watching the Web closely over the past few years knows they can, but their are still plenty of doubters out there. It’s good to have some case studies to reference. The video below […]
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3 Tips for Selling More E-learning (Part 1 of 3)
I’ve worked for and run companies that sell online learning, and over the years I have helped numerous associations and other organizations to develop and distribute e-learning. In many cases, in spite of these organizations having created high quality content that aligned to the needs of their markets, actual sales of the products did not […]
7 Virtual World Essentials for Meeting Planners
I’ve finally had a minute to check out a brief white paper from Clever Zebra titled Virtual Worlds: The Essential 7 Point Quick Start for Meetings Professionals (registration required). While I take issue with Clever Zebra’s view that “World of Warcraft is not a Virtual World,” the paper does offer some good, brief insights into […]
Games, Associations, Generations
I am just back from the American Society of Association Executives annual conference (with a few days of vacation thrown in on the end). It was a great event, though I regret that I was not able to get to the gaming session that Sue Pelletier recently highlighted on her Face2Face blog: How online gaming […]
Taking Games Seriously
I recently wrote an article about serious games that will appear in the first volume of WE , a new Internet magazine. By games I mean the type of high-tech online and console-based interactivity represented by World of Warcraft or Nintendo’s highly-popular Wii. By “serious” games, I mean these same types of games, but intended […]
Common Craft Evolves
Common Craft has a new video: Social Media in Plain English. Like all of Common Craft’s previous videos, it has inspired a multitude of comments and embeds across the Web. And rightly so. It is very good, and you should watch it. To make it easy to do so, I’ve embedded it below. But read […]