Search engine optimization (SEO) is not really the core focus of my work, but I do quite often help clients with improving search results and traffic for their Web sites. The process can be incredibly clarifying, because it goes straight to the heart of creating value and connecting it with a market. Here’s why: 1. […]
Strategy
Easy Is The New Hard
One thing that is remarkable about blogging is that pretty much anyone can do it. Just go to WordPress.com or Blogger, set up a free account, and start writing. And pretty much anyone can post a document to share or sell using a service like Scribd… …or a video using YouTube or a service like […]
A Slightly Worse Version
If a product is pitched to you as lower priced and “more convenient” than another, similar product how does that impact your opinion of it? On the one hand, you probably think “Less money, less hassle. Sounds good.” But on the other hand, if it is both lower priced and more convenient, doesn’t it have […]
Where Does Marketing Start?
Here’s something I haven’t done lately – and I am going to go out on a limb and guess you haven’t done it either: called up five to ten of my clients and asked them to tell me about the challenges they are facing these days. And then listened. And listened some more. And ideally, […]
Do you service a learning model?
I wrote a post over on Mission to Learn this week about four models for learning outside of the traditional degree path. It occurred to me afterward that there is an organizational corollary to this post. Namely, organizations might better engage, serve, and generate more business with their stakeholders by actively supporting these learning models. […]
How to win volunteers and influence society
When the hotel where you are staying asks you to re-use the towels in your bathroom, what do most people tend to do, and why? Dr. Robert Cialdini has some interesting answers. Cialdini literally wrote the book on influence a decade or so ago on, and that book, Influence: The Psychology of Persuasion, continues to, […]