The Domino’s Pizza brand took a hit earlier this week after two employees posted a prank video on YouTube showing disgusting things being done to sandwiches supposedly intended for delivery to customers. The Consumerist tracked the video to its sources at a Conover, NC franchise (ugh, my home state!) and contacted Domino’s, enabling the company […]
Marketing
More On Content Marketing
To follow up briefly on my previous post about content marketing, here are links to a recorded version of the session I mentioned with Joe Pulizzi and Newt Barrett. It runs roughly an hour and is well worth a listen. DOWNLOAD -> http://marketingmarshall.com/recommends/getcontent2 ** NOTE: this link will lead to a blank page and open […]
Just Add Marketing
“If someone comes to you with a ‘great’ product that just needs some marketing, the game is probably already over.” Amen. The quote above is from a recent post by Seth Godin, a post that reminds me of another great quote from Peter Drucker: The aim of marketing is to know and understand the customer […]
Curate Your Catalog with a Blog
I wrote a post on SEO essentials recently because most of the organizations with which I work sell some form of online knowledge or learning product, and many are not taking advantage of search engine optimization (or search marketing) to drive visitors to their catalog pages. Here’s an idea that complements search engine optimization quite […]
10 Tools for Monitoring Your Brand
Whether you are tuned into them or not, chances are your organization is a part of conversations out there on the Web. And unless you are living under a rock somewhere, the same is probably true of you personally. Tuning into the conversations – and participating – can be a great way to understand the […]
Checking in on SEO Essentials
Is your organization doing the basic “blocking and tackling” that makes it more likely Web searchers will find you? Below are some key areas you should check in on. These are offered mainly with readers in mind who may not have hands on responsibility for their Web site or Web catalog, but who see value […]