I’ve quietly launched a new company today, and I’m calling it Tagoras.
Quiet, of course, is a relative term in a flat, connected, Web-driven world. Mainly I mean that I am not cranking up a big press effort, or sending out blast e-mails, or hosting a launch party with cake and champagne. Rather, I’m using a few of the Internet tools I like best to tell the relatively small group of people who are likely to care. Here’s what’s in my promotional mix:
- This blog post, obviously. Naturally, I didn’t just start this blog yesterday. I have a bit of a readership at this point, and I’m making the assumption that if you find what I write here on Hedgehog & Fox interesting and valuable, you might have at least some interest in what I will be doing with Tagoras – and possibly even be curious about what the name means.
- A press release on PRWeb. Not because I actually expect any press outlets to pick this up as a story (though I’ll be happy to talk to any reporter who calls;-) Rather, distribution through a service like PRWeb can help quite a bit with boosting search engine traffic, thus making it more likely that people looking for the services Tagoras offers will find us.
- A tweet. Similar to my blog readership, those who follow me on Twitter may have some interest in what I would be doing with a new company. And as with the blog, I didn’t just start tweeting yesterday. At this point I have a decent-sized group of followers.
- An update to my LinkedIn profile. I don’t know if I will get to this today or not, but sometime soon I will update my profile on LinkedIn to include Tagoras and highlight our areas of expertise.
- Educational content. At the recent Great Ideas conference I made print copies of the summary report for my recent survey of e-learning in the association sector available. You can also download the association e-learning survey summary report right here, right now in this blog post. If you are interested in this research or the fact that I am using educational content as part of my marketing strategy, you will almost certainly be interested in what Tagoras does.
- E-mail. Finally, while I will not be sending out any blast e-mails, I will e-mail a handful of people who I think might be particularly interested – and who are perhaps in a position to spread the word – to tell them about Tagoras. I’ll also make sure I mention it in my monthly newsletter.
So, those are my tactics. As you have probably guessed, I mention them here both because they are directly related to what Tagoras does and because I thought they might provide some inspiration for anyone planning to launch a new business, product, event, or anything else.
It’s amazing what the Web makes possible.
Hedgehog & Fox
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