Social Media

Self-proclaimed social media and social media marketing consultants are crawling our of the woodwork these days. Most are enthusiastic users of the new range of Web 2.0 technologies, but few have significant experience actually running and growing a business.

My work with social media is informed by my background as a successful entrepreneur and executive in the world of learning technologies. As a consultant, I work with organizations to identify how new technologies like blogs, wikis, social networks, and Web video can most effectively be leveraged to support organizational strategy. In most cases, my engagements in this area have as much to do with education and building internal capacity and comfort around social media as with actually implementing specific social media tactics or full-blown campaigns. It all depends on the readiness level of your organization.

Social Media “Bootcamp” Workshop

I offer half and full-day sessions to help bring your organization or membership base up to speed on the possibilities that social media offers as well as the specific technologies that make these possibilities real. I do my best to bring highly technical concepts down to a practical, easy-to-understand level. (As an example, you may want to see how I discuss various technologies in my free eBook, Learning 2.0 for Associations.)

New Media Strategy and Tactics

I have extensive personal experience in creating and promoting various types of new media and I spend a great deal of time continuing to build upon that experience so that I can share it with clients. I can help your organization think through a wide range of issues related to creating new and social media – from how it fits with your strategic objectives to the best tools to use.

My approach to social media is very much informed by my background in online learning and by learning principles in general. Additionally, I bring all of my Internet marketing skills – from branding to word of mouth tactics to search engine optimization – to all of my social media work.

Contact me to discuss your social media needs.