Online Learning

Are you achieving the level of adoption or sales revenue you had hoped for from your e-learning products and services? If not, I encourage you to contact me to discuss your situation - the first call is absolutely free of charge.

I have extensive experience working with associations as well as small-to-mid-sized businesses to develop targeted e-learning offerings and market them effectively. The range of services I offer includes:

Online learning strategy development

I’ve run or been part of the senior management team for three different e-learning companies, and the majority of my work has been with clients who sell e-learning (as opposed to using it for internal training). As a result, I have an understanding of e-learning as a business that can be matched by very few other consultants.

I can help your organization develop an overall plan for offering e-learning products and services, including key elements like market analysis, delivery approaches, and pricing. I am well-versed in more traditional e-learning approaches, but also emphasize open source solutions and  Learning 2.0 approaches that incorporate blogs, wikis, social networking, Web video, and other tools. (See my free eBook, Learning 2.0 for Associations, for a basic overview.)

Online learning technology selection

Based on deep experience in the e-learning industry, I can help your organization select the best technologies for developing and delivering online learning content and connect you with the service providers best able to implement these technologies. I am knowledgeable in a range of proprietary solutions, and I have particular expertise with open source e-learning and content management platforms like Moodle, Dokeos, Drupal, and Joomla! Finally, few consultants have as much experience as I do with integration between association management systems (AMS) and learning management systems (LMS).

Marketing of e-learning products and services

Many organizations develop online courses or other online learning offerings only to find that the sales do not meet expectations. Drawing on my experience as a sales and marketing professional in the e-learning industry, I work with your staff and stakeholders to analyze your current offerings and develop strategies to boost e-learning adoption rates dramatically. I have a deep understaning of Internet marketing tactics and can ensure that you organizations is takes advantage of tools like search engine optimization, pay per click advertising, and effective landing pages.

Selling with E-learning

As one colleague in the marketing world has put it, the central problem marketers face today is that they “are spending more and more money delivering messages that consumers are trying harder and harder to avoid.” Prospective customers and members have high expectations not only of the products and services they purchase but also of the purchasing process itself. The more you can offer value by helping the prospect make the right decision, the more likely you will be to gain and keep a customer. Using online customer education approaches - particularly approaches supported with social media - may be the perfect strategy for boosting your sales.

I view online learning very much from a new media perspective rather than a traditional training perspective. In all of the areas above I combine my experience in the online learning world with expertise in Internet marketing and social media. The result is not your usual, tired approach to e-learning, but rather a dynamic new strategy for really engaging your customers, members, and prospects.

Contact me to discuss your online learning needs.