Internet Marketing

As an internet marketing consultant, I work with organizations to increase their visibility on the Web and engage their prospective members and customers more effectively. In the competitive environment of the Web, realizing strategic marketing goals like increased lead generation and conversion requires a range of tactics to be used in concert. These include:

Edumarketing

As I often suggest when talking about online learning, using teaching and learning as an approach to selling may be one of the most effective strategies available to organizations today. Prospective customers and members have high expectations not only of the products and services they purchase but also of the purchasing process itself. The more you can offer value and earn trust by helping the prospect make the right decision, the more likely you will be to gain and keep a customer. I can help you design online customer education approaches help you attract new members and boost sales.

My marketing work is very much influenced by my background as a teacher and my experiences in online learning. Many of the same cognitive processes that are essential to learning effectively are also essential to making good decisions to join an organization or purchase a product. Social media can help facilitate these processes significantly. The combination of learning, social interaction, and solid Internet marketing tactics can help your organization forge better member and customer relationships than it has ever achieved before.

Social Media Marketing

A true user revolution has occurred on the Web (see my 3 Keys to the New Economy blog post) and one of the results is that the power of old, interruption-based approaches to marketing and promotion is fading fast. New tools and platforms like YouTube, FaceBook, WordPress, and a range of others, give your prospective members and customers tremendous power to create and share content – and to freely and easily communicate about your products and services. I can help your organization determine how and where social media might be used to connect with your market in an effective and productive way.

See my blog postings on:

• Curating Your Catalog with a Blog
• Social Media - You’re Soaking In It

Search Engine Optimization (SEO)

I am nowhere near the first – and certainly will not be the last – to suggest that not being found in the search engines increasingly amounts to not being found at all. Effective SEO is one of the most critical components of an overall internet marketing strategy. I can help your association or business with developing a coherent keyword strategy as well as with implementing basic technical improvements to make your site more search engine friendly (On-page SEO). I can also help you develop an effective strategy for building links to your site (Off-page SEO), a much more important factor these days for ranking high in Google and other search engines. Finally, we’ll make sure your landing pages are designed properly for converting prospects once they arrive on your site.

See my blog postings on:

• Checking in on SEO Essentials
• Landing Pages Must Convert

Pay Per Click Advertising (PPC)

In most cases, organizations will want to complement organic search engine optimization with pay per click advertising purchases through Google Adwords and other major search engines. Pay per click has the advantage of being quick and highly trackable, but determining the right keywords to use, setting budgets appropriately, and a range of other factors can be confusing to the average user. I can help you make and implement the right decisions for bringing high quality traffic to your landing pages.

Contact me to discuss your Internet marketing needs.