Consulting

I now do the majority of my consulting work through Tagoras, where I serve as managing director. Here, however, is a bit of my background and the types of outcomes I help clients achieve:

My strengths are in general business strategy, sales, and marketing – and specifically how these areas are being transformed by new technologies. I have been a successful entrepreneur for more than a decade and have led or helped lead a range of online learning companies focused on member and customer facing e-learning programs. I help my clients:

Determine how to better leverage the Web – including social media – as a part of overall business and marketing strategy
Dramatically increase revenue from existing education programs (online or off) and other intellectual capital
Leverage edumarketing 2.0 approaches to create loyal, engaged customer and member communities
Select appropriate technologies for all of the above, whether this means traditional tools like learning management systems or new media platforms like blogs, social networks, and Web video.

The work spans trade and professional associations as well as profit companies that seek to embrace a “Membership Mentality ™” – a perspective that dramatically elevates the long-term value of customer relationships. These companies appreciate the power of blending educational approaches into their marketing practices and customer support to create “thick value” over time.