Consulting

Jeff does the majority of his consulting work through Tagoras, where he serves as managing director.  His focus areas include general business strategy, sales, and marketing – and specifically how technology can be used to maximize reach, revenue, and impact.  Through his work Jeff helps clients to:

• Determine how to better leverage the Web – including social media – as a part of overall business and marketing strategy
• Dramatically increase revenue from existing education programs (online or off) and other intellectual capital
• Leverage education-based marketing and sales approaches to create loyal, engaged customer and member communities
• Select appropriate technologies for all of the above, whether this means traditional tools like learning management systems or new media platforms like blogs, social networks, and Web video.

Jeff’s clients include trade and professional associations as well as for profit companies that seek to embrace a “Membership Mentality ™” – a perspective that dramatically elevates the long-term value of customer relationships. These companies appreciate the power of blending educational approaches into their marketing practices and customer support to create “thick value” over time.

Recent Clients

Some of Jeff’s clients have included:

• Healthcare Financial Management Association
• Boston College Center for Corporate Citizenship
• National Association of Corporate Directors
• National Institute of Governmental Purchasing
• Nurses Improving Care for Health System Elders
• Booke Seminars (a division of Aon)
• Independent Electrical Contractors

Please visit the Tagoras Web site for client testimonials related to Jeff’s consulting work and a full list of past and current clients.

Contact Jeff to explore how he might help your organization.