2 Clicks That Will Rock Your World – and a Bonus for Bloggers

by jtcobb on February 3, 2010

computer-mouseOne of the things I do when I send out the Hedgehog & Fox newsletter each month is include a small list of high-value links. This time around, I want to highlight two of those links on the blog because I think they are of exceptional value. [click to continue…]

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Facebook Small Business Success Stories

by jtcobb on January 27, 2010

sprinkles-facebook-fan-page

As I noted in an earlier post that has attracted a lot of traffic, it is currently impossible for an individual or business to transfer ownership of a fan page on Facebook. This is just one of the ways in which I find Facebook frustrating for businesses. There are enough others to turn me off of the platform entirely.

And yet, there’s that number: [click to continue…]

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Any Given Monday, or How Quickly Could You Be Taken Down?

January 26, 2010

I’ve had some version of this post in the back of my mind, and more recently, at the top of my drafts queue for ages, but a convergence of events has now pushed it to your screen – or inbox. You see, this is a post about competition, and within the past day I noticed [...]

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Who could you call?

January 20, 2010

I work with a lot of clients who are focused on doing things like re-designing their Web sites, creating new sales collateral, improving search engine optimization, or diving into social media. These activities all have their place, and for most organizations, are essential for long-term success.
9 out of 10 times, though, there is a much [...]

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What’s Your Equivalent of a 3-Hour Line?

January 17, 2010

If you aren’t already familiar with the “Help! My Business Sucks!” video podcast, I highly recommend you check it out as a potential resource. It’s both entertaining and highly educational – a great combination of qualities, in my opinion – and a recent episode illustrated very well one of my favorite mantras: marketing begins with [...]

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The Times They Have A’ Changed

December 16, 2009

Come writers and critics who prophesize with your pens
And keep your eyes wide, the chance won’t come again.
And don’t speak to soon, for the wheel’s still in spin
And there’s no telling who it is naming.
For the loser now will be later to win,
And the times, they are a changin’

The times have been changin’ for [...]

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Do You Market (with) Webinars? Get Valuable Data and Maybe Win a Kindle!

December 8, 2009

We’ve just launched a new survey on Webinar marketing over at my consulting and research firm, Tagoras. If your organization markets Webinars – whether you sell them or use them as a freebie to attract prospects and educate customers, members, or volunteers – we’d really like your input. In exchange, we’ll share with you a [...]

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5 Reasons to Embrace the Lowly Podcast

December 1, 2009

Let’s face it, with the array of shiny new objects that seem to pop on a daily basis across the Web, podcasts are starting to seem a bit old fashioned. Even – dare I say it – a bit “old media.” Most businesses are much more concerned with getting a Facebook page up or attracting [...]

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Association Learning Management System Report Published

October 27, 2009

I talk a fair amount about creating and marketing digital products here on Hedgehog & Fox. I don’t do this purely from a theoretical or consultative perspective: digital products in the form of research reports are actually an important part of my own business over at Tagoras. So, I am happy to announce the publication [...]

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Learning 2.0 and the Social Web

October 26, 2009

This Tuesday I’ll be speaking at the Association New Media Summit hosted by Peach New Media. My topic is Learning 2.0, and as I have been working on the presentation, I’ve been trying to come up with a brief way to explain why I think it is such an important concept – one that goes [...]

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